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Patient acquisition / Aesthetics

Med spa patient acquisition that books consults, not likes.

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Aesthetics is the one healthcare line where patients pay cash, compare on Instagram, and decide on a text reply. It is also the line where accounts get banned fastest for before-and-after ads and personal-attribute copy.

Provido runs compliant patient acquisition for med spas and aesthetic practices: campaigns, the 60-second reply, booked consults, and retention.

Where med spa marketing goes wrong

Two ways. The first is content with no funnel: a beautiful Instagram, a DM that gets answered tomorrow, and a booking link three taps deep. The second is compliance: before-and-after imagery, weight and body copy that implies the viewer's condition, and ad accounts that get restricted mid-campaign. Both are fixable.

What it includes

  • Treatment-line campaigns. Injectables, laser, body contouring, skin, and memberships, each with its own offer and page. Creative that shows the outcome and the experience without diagnosing the viewer.
  • The consult offer. A free or low-cost consult with a clear next step, bookable online, with evening slots visible.
  • Reply in 60 seconds. Pricing questions, availability, and booking answered by text immediately, including from Instagram DMs where the volume actually is.
  • Retention and memberships. Reminder sequences for maintenance treatments and membership renewals, which is where med spa profit lives.

Compliance in aesthetics

Meta restricts before-and-after imagery and copy that references body image or weight in ways that imply the viewer's attributes. Google has its own rules for cosmetic procedures. Campaigns are built inside those rules from day one, because a restricted account in the middle of a launch is worse than no campaign.

Common questions

Straight answers

How do med spas get more clients?
Treatment-specific campaigns on Meta, Instagram, and Google, a low-friction consult offer bookable online, a text reply within a minute to every inquiry and DM, and retention sequences for maintenance treatments and memberships.
Can med spas advertise Botox and fillers on Facebook?
With care. Injectable advertising is allowed within Meta's rules, but before-and-after imagery, claims, and copy that implies the viewer's attributes are restricted. Compliant creative and landing pages are the difference between a running account and a banned one.
What is a good cost per consult for a med spa?
It depends on the treatment line. Injectables and memberships tolerate lower acquisition costs; body contouring and laser packages justify more. Measure to booked and completed consults, and to treatment value, not to leads.
How do you handle Instagram DM inquiries?
The same way as web inquiries: an immediate reply with pricing guidance, availability, and a booking link, with a human taking over consult-specific questions.
Go deeper

specialty practice patient acquisition, the compliance checklist, reducing no-shows, the patient acquisition guide.

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