Job boards wait for clinicians. We go get them.
Only about one in five clinicians is actively browsing job boards at any given moment. The rest are working shifts, scrolling their phones, open to something better if it finds them.
Paid recruitment advertising puts your roles in front of that other 80 percent, on the platforms where they already spend their time, typically at a meaningfully lower cost per qualified applicant than the boards you're paying today.
Clinicians live in their feeds, not on job boards
Roughly 80 percent of clinicians are passive: employed, busy, not browsing listings. But they're on their phones every day, between shifts and after work. That's where the attention is, so that's where your roles should be.
Illustrative daily screen time for working clinicians. Job boards only capture attention during an active search, a window most clinicians are not in. Paid campaigns meet the other 80 percent where they already scroll.
Example Facebook ads, built the Provido way
Clinicians scroll past generic "We're hiring!" posts without slowing down. What stops them is specificity: real pay, real schedules, real licensure details. Fictional employers shown for illustration.
Every ad follows the same discipline: a specific number or promise in the first line, clinician-first details (pay, schedule, licensure), a photo that looks like the person we are talking to, and a two-tap path to apply. Fictional employers shown; your ads carry your brand.
Why this beats posting and praying
A job board posting is a listing in a directory. A recruitment ad campaign is a targeting engine that improves every week. Here is the honest comparison.
Post and wait
- Reaches only active seekers, roughly 20% of clinicians
- Your role sits beside 40 identical listings on the same page
- Pay per post or per click whether or not anyone qualified applies
- Zero learning: the 50th posting performs like the 1st
- Resume dumps: high volume, low intent, heavy screening burden
Target and improve
- Reaches passive clinicians on Meta, Google, TikTok, and LinkedIn
- Your role appears alone, with creative built to stop the scroll
- Optimized to cost per qualified applicant, not impressions or clicks
- Campaigns learn weekly: audiences, creative, and bids compound
- Pre-qualified by targeting: licensure, specialty, and geography built in
What a managed campaign funnel looks like
Illustrative monthly funnel for a multi-role campaign. Every stage is tracked, attributed, and reported weekly, so you always know your true cost per qualified applicant and cost per hire.
Better reach is also cheaper reach
Job board pricing rises every year while performance stays flat. Managed campaigns move the other way: as targeting and creative learn, cost per qualified applicant falls. An illustrative before and after, below.
Cost per qualified applicant
Where the savings come from
- No pay-per-post fees for listings nobody sees
- Targeting filters out unqualified applicants before you pay for them
- Winning creative and audiences compound week over week
- Nurture and re-engagement squeeze more hires from spend you already made
- Every dollar tracked to qualified applicants and interviews, so waste gets cut fast
Compliance is where generalist agencies get burned
Healthcare advertising has rules that get generalist agencies flagged, paused, and banned: Special Ad Categories, restricted targeting, platform certification requirements. We've run compliant healthcare campaigns for years across every major platform.
Platform certification
Meta Special Ad Categories, Google healthcare certification, and LegitScript fluency, so campaigns launch clean and stay live.
Server-side tracking
CAPI and conversion tracking implemented properly, so optimization runs on real applicant data instead of guesswork.
Weekly optimization
Audiences, creative, and budgets tuned every week toward cost per qualified applicant, with reporting you can forward to leadership.
See what this looks like for your open roles.
Book a 30-minute call. Bring your cost per applicant and time-to-fill, and leave with a clear picture of what fixing your funnel is worth.
Book your 30-minute call