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Patient acquisition / Primary care

Primary care patient acquisition that fills new patient slots.

A primary care funnel, monthly
New patient inquiries210
Visits booked150
New patients seen128
Illustrative, one location. Optimization runs on completed new patient visits.

Primary care practices do not have a demand problem. They have a conversion problem: people search "primary care doctor near me," land on a site with no booking, and call an office that is closed.

Provido runs primary care patient acquisition for practices, groups, and DPC clinics: local campaigns, an instant reply that answers insurance and availability, online booking for new patient visits, and reactivation of every patient who lapses.

What it includes

Built for how people choose a primary care doctor

Insurance, location, and whether they can get in this week. The funnel answers all three before they call.

Local search first

Google search and Google Business Profile for "primary care near me," "family doctor accepting new patients," and insurance-specific searches. High intent, captured before the directories resell it.

New patient campaigns on social

Meta campaigns to households in your service area with a plain offer: accepting new patients, in network with major plans, same-week visits. No condition targeting, no health data in the platform.

60-second reply on insurance and availability

The two questions every new patient asks, answered by text within a minute with a booking link, including after hours when most "new patient" searches happen.

Recalls and reactivation

Annual visit recalls, lapsed patients, and unbooked inquiries re-engaged automatically. For a primary care panel, this is the cheapest volume available and the most neglected.

Accepting new patientsthe three words that win local search
Why it works

The patient searching at 9 PM books with whoever answers by 9:05.

Most primary care searches happen after hours, when the office is closed and the website has no way to book. The practice that texts back with the insurance answer and a Thursday morning slot gets the patient. The 60-second reply plus online booking is the highest-leverage fix in primary care marketing.

The second fix is measuring to completed new patient visits, not calls or form fills. That is what makes budget flow to the campaigns and locations that actually fill the panel.

Common questions

Straight answers

The questions that come up most. If yours is not here, it is a fair question for the call.

How do primary care practices get new patients?
Local search (Google search ads and a well-kept Google Business Profile), new patient campaigns on Meta to households in the service area, an instant text reply on insurance and availability, online booking for new patient visits, and recalls for lapsed patients. The practices that grow answer insurance and "how soon" before the patient calls.
How do I advertise a primary care practice that is accepting new patients?
Lead with the three things people decide on: accepting new patients, in network with the major plans in your area, and how soon they can be seen. Run search ads on those phrases and social campaigns to your service area, and send every inquiry to a page that books online.
What does primary care patient acquisition cost?
Provido engagements run $5,000 to $8,000 per month plus a one-time $7,500 setup, with ad spend billed direct at no markup. Cost per booked new patient visit is baselined in the first month and depends on market and payor mix.
Does this work for direct primary care (DPC) and membership practices?
Yes. DPC funnels lead with the membership price and what it includes instead of insurance, and the same instant-reply and booking system converts inquiries into enrollment calls.
The full system

Part of Patient Acquisition

This page covers one audience. The system behind it is the same: paid campaigns, a reply within 60 seconds, booked calendars, and nurture. See the full picture on the Patient Acquisition page, or start with a free speed-to-lead audit.

Free first step

Open new patient slots are lost panel revenue every week.

Send us one service line. We will request a consult like a real patient, time the response, and send a written report in two business days. Free.

Book your 30-minute call