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Patient acquisition / Specialty practices

New patients for the services patients choose themselves.

A specialty practice funnel
Consult requests310
Consults booked205
Showed and converted164
Illustrative monthly funnel for a two-location practice.

Sleep medicine, fertility, weight management, aesthetics, dental: care that patients research for weeks and choose deliberately. Winning that choice is a marketing problem with a known shape.

Provido runs the full funnel for specialty and elective practices: campaigns built around the condition and the reason to choose you, instant answers on insurance and availability, and consults booked onto your schedule.

What it includes

Built for the considered decision

These patients compare. The funnel gives them what they are comparing on, faster than anyone else.

Condition-first campaigns

Ads that speak to the problem (snoring, infertility, weight plateau) and the outcome, with landing pages that answer cost, insurance, and what the first visit looks like.

The first-visit offer

A clear, low-friction first step: consult, evaluation, or screening, bookable in under two minutes, with evening slots visible.

60-second reply on the two questions

Insurance and how soon. Answered by text within a minute, at 9 PM on a Tuesday, which is when these decisions actually get made.

No-show and reactivation sequences

Reminders that protect the consults you paid for, and reactivation for past inquiries and lapsed patients, at zero new ad spend.

Measured to the consultnot the click, not the form fill
Why it works

Elective care is won in the follow-up, not the ad.

Two practices can run the same campaign to the same patient. The one that answers the insurance question that night and offers a Thursday 5:30 slot gets the consult. The other one gets a form fill in a CRM nobody checks until Monday.

Provido measures and optimizes to booked consults and completed visits, so budget flows to the campaigns, offers, and locations that produce patients rather than inquiries.

Common questions

Straight answers

The questions that come up most. If yours is not here, it is a fair question for the call.

How do specialty practices attract new patients?
With campaigns built around the condition and the first-visit offer, instant answers on insurance and scheduling, and follow-up that recovers no-shows and past inquiries. Referral channels still matter; the funnel converts the demand referrals do not cover.
Does this work for practices that depend on physician referrals?
Yes, as a complement. Direct-to-patient campaigns fill the schedule between referrals and build awareness that strengthens the referral channel itself. Provido has built funnels that grow both at once.
Which specialties does Provido work with?
Sleep medicine, fertility, weight management, aesthetics, dental, physical therapy, and similar consult-first services, plus multi-location groups promoting specific service lines.
What does patient acquisition cost for a specialty practice?
Engagements run $5,000 to $8,000 per month plus a one-time $7,500 setup, ad spend billed direct with no markup. Cost per booked consult is baselined in the first month.
The full system

Part of Patient Acquisition

This page covers one audience. The system behind it is the same: paid campaigns, a reply within 60 seconds, booked calendars, and nurture. See the full picture on the Patient Acquisition page, or start with a free speed-to-lead audit.

Free first step

Your empty consult slots have a dollar value.

Send us one service line. We will request a consult like a real patient would, time the response, and send a written report in two business days. Free.

Book your 30-minute call