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Clinician recruitment / Allied health

Allied health recruiting beyond the job board.

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Physical therapists, occupational therapists, radiology and respiratory techs, MAs, and lab staff are hired on the same job boards as everyone else and lost the same way: slow replies and postings without a number.

Provido runs allied health recruitment marketing for hospitals, outpatient groups, imaging centers, and rehab networks.

Why allied health is under-recruited

Every health system has a nurse recruiting strategy. Almost none has one for the rad tech opening that has been up for four months. Allied health roles get the generic posting, the generic careers page, and the next-business-day reply, in markets where a licensed PT or CT tech has three options within a ten-mile drive.

What changes with a real funnel

  • Role-family campaigns. PT and OT in outpatient, imaging techs by modality, RTs by setting. Each with its own creative and landing page.
  • The specifics that matter per role. Caseload and productivity expectations for therapists. Modality, shift, and call for imaging. Schedule and scope for MAs. Say them in the ad.
  • A reply within 60 seconds. Allied applicants are working; they apply at night and expect the same speed a nurse does.
  • A database that stays warm. Wrong-timing candidates and license-pending new grads, re-engaged automatically.

Roles this covers

Physical therapists and PTAs, occupational therapists and COTAs, speech-language pathologists, radiologic and CT/MRI technologists, respiratory therapists, sonographers, surgical techs, medical assistants, phlebotomists, and lab technologists.

Common questions

Straight answers

How do I recruit physical therapists?
Lead with caseload, productivity expectations, setting, and schedule in the ad, target licensed PTs by geography on Meta and Google, and reply within minutes. PTs compare outpatient offers on caseload realism more than on pay alone.
How do I find radiology techs?
Campaigns by modality (CT, MRI, X-ray) with shift and call stated plainly, targeted by ARRT credential language and geography, plus a database of every tech who ever applied, re-engaged when a role opens.
Does recruitment marketing work for medical assistants?
Yes. MA roles are high volume and local; short-form creative on Meta and TikTok with schedule and pay in the first line, a two-tap application, and a same-hour reply outperform boards consistently.
What does allied health recruitment marketing cost?
Provido engagements run $5,000 to $8,000 per month plus a one-time $7,500 setup, ad spend billed direct at no markup.
Go deeper

nurse recruitment marketing, therapist recruitment, writing a job ad that gets applications, the recruitment marketing guide.

Free first step

Your longest-open allied role is the best test.

Send us one open role or one service line. We apply or request a consult like a real person, time what happens, and send a written report in two business days. Free.

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