Travel nurse recruitment that wins the 13-week decision.

What a travel nurse actually weighs

Weekly rate, housing stipend, start date, contract length, and how fast a recruiter got back to her. In that order. Culture, mission, and benefits copy do not enter the decision. A travel nurse finishing a contract on the 15th is scheduling her next one on the 1st, from her phone, with three agencies at once.

The campaign that works

• Rate in the first line. "$2,450/week, ICU, 13 weeks, housing stipend included." Every ad, every time.
• Specialty and start date targeting. Campaigns per specialty and per start window, on Meta and TikTok where travelers actually live.
• Reply in minutes, not hours. The travel market is the one place where nine-minute replies are common, because agencies understand the clock. Internal programs lose to them every night.
• Contract-to-contract nurture. The nurse you placed in March is choosing again in June. A check-in two weeks before contract end, with the next rate, is the cheapest placement you will ever make.

For internal travel programs

Health systems that build internal float and travel pools are competing directly with agencies for the same nurses, usually with slower reply times and vaguer offers. The fix is to run the program like an agency would: rate-forward creative, a same-hour reply, and a database of every traveler who ever applied. That is the program Provido came from.

For staffing agencies

Your edge is speed; your leak is cost per lead from job boards that sell the same nurse to five agencies. Owned campaigns and a nurse database you actually re-engage cut cost per placement and stop the board dependency.