Telehealth marketing for brands that need refills, not just signups.
Most telehealth agencies stop at the first order. The economics live in month three, when a patient either refills or quietly cancels.
Provido runs acquisition, tracking, AI creative, and lifecycle on one system, and reports on retained patients instead of leads.
One system from the first ad to the third refill
Built for brands where clinical care and pharmacy run through licensed partners and the brand owns the patient relationship.
Paid acquisition
Meta, Google, and TikTok campaigns built around platform health policies and certification requirements, launched one treatment line at a time so each one has enough data to optimize.
Compliance-checked creative
AI writes and varies hooks, copy, and scripts. Every claim is screened against a rulebook for weight loss, hormone, and longevity categories, and your team approves before anything runs.
HIPAA-aware tracking
Server-side conversion events, no pixels on intake or checkout, and generic event names. Ads optimize on real purchases without health data leaving your systems. How the tracking works.
Lifecycle email and SMS
Abandoned intake, failed payments, refill reminders, cancellation saves, and win back, triggered by storefront, Stripe, and partner events. See every flow.
AI agents
Pre-purchase questions answered by text within 60 seconds, around the clock. Replies sorted automatically: cancellations to a save flow, anything clinical straight to your clinical partner.
Retention reporting
Cost per patient against refill revenue by cohort, channel, and treatment line, every week, in plain language.
Where cash-pay telehealth brands lose money
| Stage | What breaks | What fixes it |
|---|---|---|
| Ad account | Ads rejected or accounts restricted over health claims or missing certification | Certification before launch, a claims rulebook, approval before anything runs |
| Tracking | A pixel on the intake page sends health data to ad platforms | Server-side events, generic names, nothing about conditions or medications |
| Intake | Patients abandon halfway and never hear back | A text within 60 seconds, then a short reminder sequence |
| Payment | Renewals fail and patients churn without anyone noticing | Failed payment flows by email and SMS with a card update link |
| Months two and three | Cancellations after the first or second shipment | Refill reminders, save offers, and check-ins routed to the clinical partner |
Who this is for
Cash-pay brands in weight loss and GLP-1, men's health, women's health and menopause care, and longevity, plus subscription digital health companies. The common thread: a brand that owns the patient relationship while licensed partners handle prescribing and fulfillment.
How a launch runs
Weeks one and two: tracking, CRM and SMS setup, and partner integrations scoped. Weeks three and four: the first treatment line live, with welcome, abandoned intake, and abandoned checkout flows. Weeks five through eight: refills, renewals, failed payments, saves, and win back. Month three onward: the AI optimization layer at full speed, once there is enough patient data to learn from.
We recommend launching one treatment line first. Four lines on a new brand split the budget four ways, and none of them gets enough purchases for the platforms or the AI to learn quickly.
Want your real number instead of an estimate?
We request an appointment the way a new patient would: your form, your phone line, your hours. Then we time every step and send a short written report in two business days. Reply speed, booking friction, and where inquiries go quiet. Free, no obligation.
Prefer to talk it through? Book a 30-minute call.
Straight answers
What does a telehealth marketing agency do?
Do you need certification to advertise telehealth?
How do telehealth brands track ads without violating privacy rules?
Should a new telehealth brand launch every treatment line at once?
Can Provido sign a BAA?
Setup guides for each layer: Customer.io for Healthcare, Braze vs Customer.io, Klaviyo Alternatives for Healthcare, Twilio for HIPAA SMS, Meta Conversions API for Healthcare, Using Claude for Healthcare Marketing.