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Recruitment marketing for healthcare

We fill clinician roles other teams can't.

Provido runs recruitment marketing for health systems, hospitals, telehealth, behavioral health companies, staffing agencies, and specialty practices.

Paid campaigns, 60-second candidate engagement, and employer brand creative, typically at a fraction of what job boards and agency fees cost per hire.

Built for healthcare: platform certifications, HIPAA-aware workflows, and campaigns that never get flagged or paused.

WC
Your Health CompanySponsored
Confident clinician in scrubs with arms crossed
PMHNP, Telepsychiatry
Set your own panel hours. Licensed in FL or GA? We want you.
yourcompany.com/pmhnpApply in under 2 minutes
Apply Now
CPL $42 CTR 2.6% First reply in 47 sec
This month's pipeline
Applicants0
Qualified0
Interviews booked0
Roles we recruit for
Two nurses sharing a laugh with a senior patient in a bright care facility
Full-funnel one system: ads, follow-up, and nurture
Why Provido

Clinicians are not leads. They are licensed professionals with options.

Generic marketing agencies treat a nurse practitioner like an e-commerce click. Job boards treat them like a resume in a pile. Clinicians choose employers the way patients choose providers: on trust and respect for their time.

Provido builds campaigns around what clinicians actually weigh: real pay transparency, schedule control, licensure logistics, and a fast, human response when they raise their hand. That is why our funnels convert while others fill spreadsheets.

The economics

Filling roles faster is also filling them cheaper.

Every week a clinician seat sits open costs you revenue, and every job board renewal and staffing agency placement fee costs you more. A managed acquisition system attacks both sides of that math.

-59%Illustrative reduction in cost per qualified applicant versus job boards once campaigns finish their first optimization cycle.
$0New ad spend needed for hires recovered from your nurture database. Re-engaged past applicants are the cheapest hires you will ever make.
20-30%The typical staffing agency placement fee on a first-year salary that strong in-house recruitment marketing helps you stop paying.
No-risk first step

Get a free speed-to-lead audit before you commit to anything.

We apply to one of your open roles like a real candidate would. Then we time and document what happens: response speed, message quality, and where the process stalls. You get a short report either way, no obligation.

  • 1
    Send us a roleAny open posting you want tested, on any platform.
  • 2
    We apply as a candidateSame as a real clinician would: same form, same channel.
  • 3
    You get a timed reportResponse time, message quality, and where the funnel leaks.

Request your free audit

Takes us under an hour. Takes you two minutes to request.

Your name
Work email
Link to a role you'd like audited
Request my free audit

No cost, no obligation. Most audits are returned within 2 business days.

What we do

Full-funnel recruitment marketing, run by one senior team.

Job boards fill your ATS with resumes. Recruitment marketing fills your calendar with interviews, for less: targeted campaigns typically cut cost per qualified applicant well below what boards and agencies charge.

We own the whole funnel, from the first ad impression to the booked conversation with your recruiter.

1

Paid recruitment advertising

Campaigns across Meta, Google, TikTok, and LinkedIn that reach working clinicians, not just active job seekers. Built for healthcare's ad rules, and optimized to cost per qualified applicant, not clicks.

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2

Candidate engagement and speed-to-lead

Clinicians apply after shifts, on weekends, at midnight. Our follow-up system texts every applicant back within 60 seconds and books them onto your recruiter's calendar before a competitor calls.

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3

Candidate nurture that recovers drop-offs

Most applicants stall before the interview. Automated email and SMS sequences recover them, from abandoned applications to no-shows, until they're ready to move.

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4

Employer brand creative

Ad creative, video scripts, and landing pages that sell what clinicians actually care about: pay, schedule, and culture. Tested and refreshed so campaigns never go stale.

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How we operate

Built as a system, not a one-off engagement.

60 sec
Candidate reply time, 24/7
3 weeks
Average time to launch
90 days
Minimum engagement, then month to month
0%
Markup on ad spend

Every engagement runs on the same system: paid campaigns, candidate follow-up, and nurture, tracked from first ad impression to booked interview.

Full compliance fluency across TCPA, TCR, LegitScript, Meta Special Ad Categories, and Google healthcare certification, so campaigns never get flagged, paused, or fined.

See your own numbers

What is an open clinician seat actually costing you?

Adjust the sliders to your organization's numbers. This is a simple illustration, not a formal estimate, but it puts the size of the problem in view before you look at pricing.

Estimated cost of current vacancies
$270,000
Roughly $45,000 per open role, in lost revenue while it sits unfilled
Total vacant weeks60 weeks
Lost revenue per week vacant$4,500
A Provido Scale retainer$8,000 / mo

Illustrative only. Actual lost revenue depends on your payer mix, patient volume, and role type. Use this to size the problem, and we will build the real math together on a call.

Engagement structure

Simple pricing. Your ad spend stays yours.

Every engagement starts with a one-time setup phase: tracking, follow-up infrastructure, compliance registration, and launch. Ad spend is billed directly to you, no markup, no percentage-of-spend fees.

Growth

Practices and healthcare startups hiring their first clinician cohorts

$5,000 /mo + $7,500 setup
  • 2 paid channels managed
  • 60-second candidate follow-up
  • Candidate nurture sequences
  • Monthly creative refresh
  • 1 role funnel and landing page
  • Weekly reporting dashboard
Start with Growth

Enterprise

Health systems, hospitals, and staffing organizations recruiting across locations

Custom multi-location scope
  • 4+ channels, multi-location
  • 60-second candidate follow-up
  • Candidate nurture sequences
  • Weekly creative refresh
  • Unlimited role funnels
  • Executive-level reporting
Talk through scope

90-day minimum engagement. Recruitment funnels need one full optimization cycle to prove out, then they compound.

Common questions

Before you talk to procurement

The questions that come up most before a healthcare organization signs on. If yours is not here, it is a fair question for the call.

Will this work with our existing ATS?
Yes. Provido is built to work around your ATS, not replace it. We have integrated with Workday, iCIMS, Greenhouse, and Bullhorn, and we route qualified candidates and interview bookings back into whatever system your team already uses.
Who owns the candidate data and CRM?
You do, permanently. All tracking, the candidate database, and every automation sequence are built inside your own CRM account, whether that is HubSpot, ActiveCampaign, or GoHighLevel. If we ever part ways, everything stays with you.
What is the contract commitment?
A 90-day minimum engagement, then month to month. Recruitment funnels need one full optimization cycle to prove out, so 90 days protects both of us from judging results too early. There is no annual lock-in after that.
Is the SMS follow-up legally compliant?
Yes. Every engagement includes TCR campaign registration and TCPA-compliant messaging setup as part of onboarding, fully documented so your legal and compliance teams have what they need.
How fast can this launch?
Three weeks from kickoff to live campaigns: week one is tracking and infrastructure, week two is creative and automation build, week three is launch. You are not waiting months to see results.
Does ad spend get marked up?
No. Ad spend is billed directly to you by the platforms, with full transparency into what is spent where. The retainer covers strategy, management, creative, and the follow-up and nurture systems, not a percentage of your media budget.
What happens to our recruiters' workload?
It goes down, not up. Recruiters stop chasing cold leads and manually re-texting no-shows, and instead spend their time on the conversations that actually close candidates, with a calendar that is already full of qualified interviews.
How it starts

Campaigns live in three weeks.

Week 1: Foundation

Wire the funnel

Conversion tracking and CAPI implementation, follow-up infrastructure, compliance registration, and CRM architecture so every applicant is captured and attributed.

Week 2: Build

Create the campaigns

Landing pages, ad creative, and video scripts for each role. Follow-up messaging trained on your comp, schedules, and licensure requirements. Nurture sequences written and wired.

Week 3: Launch

Go live and optimize

Campaigns launch, follow-up turns on, and your reporting dashboard goes live. From here: weekly optimization toward cost per qualified applicant and interviews booked.

Next step

Your open roles are costing you revenue every week.

Book a 30-minute call. Bring your cost per applicant and time-to-fill, and leave with a clear picture of where your recruitment funnel leaks and what fixing it is worth.

Book your 30-minute call