GLP-1 and weight loss marketing that keeps the ad account alive.

What gets weight loss accounts restricted

• Copy that implies the viewer's body or weight ("Tired of your belly?").
• Before-and-after imagery, largely prohibited for weight loss on Meta.
• Prescription telehealth advertising without the required certifications (Google healthcare certification, LegitScript).
• Claims that imply FDA approval for compounded medications, or unsubstantiated outcome claims.
• Pixels and URLs that pass health or medication data.

What works instead

• Outcome and process creative: what the program includes, clinician oversight, pricing, and how fast someone can start.
• Landing pages that answer eligibility and price above the fold and say plainly what medications are and are not offered.
• An immediate reply that answers eligibility and pricing and starts intake in the same thread.
• State-by-state campaigns that follow licensure and pharmacy coverage.
• Retention from the first refill: check-ins, refill reminders, and win-back, because month-two cancellation decides profitability.

Measure to retained patients

Cost per completed consult, consult-to-first-fill rate, and month-two and month-three retention by state and source. A cheap lead who cancels after one month is not an acquisition. More on the model: digital health and DTC patient acquisition.