Nurse recruitment marketing that reaches nurses who are not looking.
Roughly four in five nurses are employed and not browsing job boards. Nurse recruitment marketing reaches them anyway: paid campaigns on the platforms nurses use daily, with the pay, schedule, and unit details that make them stop scrolling.
Provido runs the whole funnel for RN, ICU, ER, med-surg, and travel nurse roles: the ads, the 60-second text reply to every applicant, the interview booking, and the nurture that recovers the ones who stall.
Built around how nurses actually choose jobs
Nurses compare pay, schedule, and unit culture, and they decide fast. Every piece of the funnel is built for that.
Pay-forward ad creative
A real number or differential in the first line. Nurses scroll past "competitive pay" and stop for "$2,450/week." Creative is tested and refreshed so campaigns never go stale.
Shift and unit targeting
Campaigns built per role family: ICU nights, ER, med-surg, travel contracts. Targeting reaches licensed, working nurses by specialty and geography inside Meta's employment ad rules.
60-second reply, 24/7
Nurses apply after shifts. Every application gets a text back within a minute that answers pay, schedule, and licensure questions and offers interview times.
Nurture that recovers nurses
Abandoned applications, interview no-shows, and wrong-timing nurses are re-engaged automatically. Past applicants become your cheapest future hires.
A nurse who applies at midnight has applied to three places by 12:15.
The organization that texts back first, with a real answer about pay and schedule, almost always gets the interview. Most health systems reply the next business day. That gap is the single biggest reason nurse hiring feels hard, and it is fixable in three weeks.
Provido has run nurse recruitment at health-system scale, including internal travel programs hiring thousands of nurses a year. The playbook on this page is that experience turned into a system.
Straight answers
The questions that come up most. If yours is not here, it is a fair question for the call.
How do you recruit nurses who are not actively job searching?
What does nurse recruitment marketing cost?
How fast can nurse recruitment campaigns launch?
Does this work for travel nurse recruitment?
Part of Clinician Recruitment
This page covers one audience. The system behind it is the same: paid campaigns, a reply within 60 seconds, booked calendars, and nurture. See the full picture on the Clinician Recruitment page, or start with a free speed-to-lead audit.
Your open nursing roles are costing revenue every week.
Send us one open nursing role. We will apply like a real nurse would, time what happens, and send a written report in two business days. Free.
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